In recent years, niche marketing has quickly become the name of the game in online business. Content creators worldwide are making thousands of dollars each month with niche blogging and passive income. The big question to ask is, “What niches are most profitable?” Let’s discuss the top-earning blog niches for 2020.
What Is a Blog Niche?
First things, first!
Jumping into niche marketing without fully understanding niches is putting the cart before the horse, so to speak.
A niche is a topic that interests a specific audience. Basically, it’s the theme that connects all of your content together.
Some examples of niches are fitness, travel, fashion, and finance. We call these niches broad niches because they are very general. General niches can be broken down into smaller, more specific themes like weight loss, luxury travel, sustainable fashion, and investing for beginners.
Niching down, or getting more specific with your niche, is the sweet spot for niche marketing. We’ll talk about that in a minute.
Why Do I Need a Blog Niche?
This old Russian proverb says it best.
“If you chase two rabbits, you will lose them both.”
Choosing a niche for your blog is like choosing which rabbit to chase. The rabbit, in this case, is your audience. The people who you want to read your blog are called your target audience.
It can be hard to feel like you’re limiting yourself by choosing one niche to write about. But staying too general is a pitfall that many new bloggers fall into. Targeting a specific group of people (beginner investors, for instance) makes it easier to create content that draws in the type of reader you’re looking for.
Sticking to a specific niche unites your audience to a common cause. This is great for your business, as it is much easier to build a community around a common interest or idea. Your audience will be better able to connect with one another and with YOU when they understand your blog’s niche!
Readers want to know what to expect when they read your content. They don’t want to read about gardening one day and budget travel the next. In the words of StoryBrand expert, Donald Miller,
Having a solid niche is at the core of building a strong brand. Be known for something. Be an expert at it. Your audience will continue to come back to your blog when they understand who you are and what you offer.
Won’t a Niche Limit My Audience?
I often get this question from friends and family who wonder why I only blog about thriving as a millennial woman. They ask me why I am limiting myself and the reach of my blog, and I totally understand where they are coming from.
But they’ve got the wrong idea.
The thing is, you can’t be all things to all people, and neither can your blog! If you try to pander to everyone with all types of content, no one will be interested in your blase, random articles. By chasing every reader, you end up without any loyal subscribers.
Without a niche, you can’t have a brand. If you don’t have a strong brand, people won’t be interested in subscribing to your blog. The reason is simple: they don’t understand what they are signing up for!
Niching down and branding your blog is the most effective and organic way to develop a strong readership. Whether you brand yourself as the cruelty-free beauty expert or the queen of coupon-clipping, your audience will be drawn to you because they understand what you offer.
Choosing a blog niche doesn’t mean limiting your audience. It just makes it easier to find your audience. Remember that when it comes to subscribers, quality is more important than quantity. And still? There’s a massive quantity of readers to target in your niche.
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Choosing a Blog Niche
Not all blog niches are created equal! Do your research and get answers to these crucial questions before settling on a direction.
- How saturated is the niche?
It’s tough to gain momentum in particular niches. Fitness and weight loss have long been competitive and oversaturated niches. This isn’t to say that it’s impossible to grow your audience here. But you’ll need to have a very specific niche within the general niche to stand out. Be prepared to do a lot of outreach for backlinks and collaborations if you want to get noticed in either of these fields.
2. Is there enough interest?
Some niches have the opposite problem. It is possible to get too specific with your niche that no one is really interested in the topic your covering. This means that your niche is too small. For example, a blog about left-handed yoyo performers would need to be widened to something more inclusive – like all things yoyoing.
3. Can it be monetized?
You’ll want to make sure your blog has programs or products within your niche that you can promote and sell on your blog. Here on my blog, I sell courses and products related to building an online business.
On my old travel blog, I couldn’t promote those kinds of products because they didn’t fit my niche. I often found myself frustrated because there weren’t many profitable affiliate programs with substantial commissions when it came to travel.
In short, do your research and make sure your niche has a good following and is lucrative!
Top Earning Blog Niches for 2020
Now, the moment you’ve all been waiting for! Let’s dive into the top blog niches for this year – many of which are evergreen niches that will never go out of style.
Health and Wellness
As discussed above, health and wellness is a competitive niche to jump into. However, it’s a niche that is perennially popular. People will always search for answers to the problems:
- Weight loss
- Improving overall health
- Depression, anxiety, and worry
- Building muscle and toning
- Eating a balanced diet
…and so on.
If you are a health nerd, a fitness coach, have lost substantial weight, or have specialized training, this might be the niche for you. Make sure you brand yourself to stand out from the pack. It’s a tight niche to crack!
Though it might be difficult, health and wellness have a vast market of best-selling products and programs behind it. If you can generate a steady audience, your blog will be a big money-maker.
If you’re looking for a niche that’s continually evolving, technology is a great option. With technology blogging comes a whole world of opportunities for creating content. “How to” blogs are a great way to provide value to your readers and establish yourself as an expert on the topic.
Technology also has thousands of high-paying affiliate programs, from web hosting to gaming equipment. It’s a niche that is only growing in sales every year. Get in while the getting is good!
People love their pets, perhaps now more than ever! With specialized pet meets, pet products, and events worldwide, the pet care niche has never been hotter. Pet owners love investing in specialized products for their furry friends. They also turn to breed-specific bloggers to answer their burning questions about their pet companions.
If you are an animal lover or have experience with a particular breed of pet, the pet care niche is right on your doorstep. Made more popular in recent years with apps like Wag, Rover, and PetParent, the pet care niche is loud, lucrative, and here to stay.
Fashion and Beauty
Beauty gurus might rule YouTube, but they are a dominant force in the blogging world as well. The cosmetic industry has grown at insane rates in the last ten years, making it a cash cow in the affiliate marketing realm.
Fashion is a timeless niche that never goes out of style (pun intended). It is highly profitable because the fashion community is notorious for being big spenders with deep pockets.
That being said, thrifting and sustainable fashion have also significantly increased in popularity in recent years. Most sustainable fashion brands look to bloggers and vloggers to do the heavy lifting of sales – which means big commissions for content creators.
The world will never be short on people looking to get their financial messes together. (I know because I am one of them!) Investing, online business, budgeting, and the like are evergreen topics that account for billions of Google searches every month.
Finance bloggers can make a hefty sum by merely selling ad space. Banks, tax filing services, and investment firms have enormous marketing budgets and pay top dollar for ads. Additionally, major finance brands like Turbotax, Discover Card, and Quicken Loans all have affiliate programs for finance bloggers. Don’t look now, but I smell sweet sweet commission cash!
Every passing day, more business is being performed online – especially with preventive measures and stay-at-home orders during these uncertain times.
The door is still wide open for individuals (like you!) to get a piece of the online business net profit. Qualified bloggers would have knowledge in one of the following:
- Website building
- Graphic design
- Course launches
- Sales funnels
- Instagram growth
- Pinterest traffic
- Facebook groups
- Social media management
- Building a brand
- Email marketing
- Content planning
- Converting sales
If you can offer expertise in any of these areas, take a long, hard look at digital marketing. Not only is it a top-earning niche, but it’s easy to brand yourself as an expert. Many of these topics intimidate people, and they are ready to spend money to have an expert do it for them or teach them how.
Many people don’t realize that coaching is an enormous market online. From life coaching to finance coaching, there are coaching programs for every struggle under the sun. People love having access to an expert who guides them through a transformational process.
Business coaching is a significant earner. Both small business owners and corporations hire business coaches to offer consultation on any number of topics.
I’ve met confidence coaches, bravery coaches, mindset coaches, travel abroad coaches, and even pregnancy coaches! The coaching world is a gold mine of clients in any niche. It is also a top-earning niche in and of itself.
Coaching doesn’t always have to be 1:1. I’ve met several online business owners who only work 1:1 with a few top-paying clients. The rest of their coaching clients take courses, join Facebook support groups, attend webinars, or join Masterminds. There’s honestly no limit on the amount of income you can generate with a well-oiled coaching blog.
Tips for Top Earning Niches
Any niche can be a top earner if you make it work for you. As long as your blog offers value to your target audience, you will have no problem converting sales.
Don’t get hung up on choosing a niche. At the beginning of your blogging journey, creating content is a lot of trial and error. Don’t worry about getting too specific about your niche right away. As your audience grows, they will tell you what they want from you. Your job is to listen and adjust.
Target, then expand. You’re not locked into your niche forever. Just because you chose beauty blogging doesn’t mean you can never talk about finances. Once you develop a strong brand, you will have the freedom to branch out a bit more.
Design your content around affiliates. Write reviews about your affiliate products. Answer questions your audience has about your niche and link them to your affiliate courses. Obviously, this doesn’t mean to monetize every single post. Stay authentic to your brand and to yourself. Just make sure to write posts that provide value and convert sales.
Niching down is about finding your people. That’s really all it is! Don’t overthink it, and don’t stress. The more you write blog posts, the more clearly you’ll be drawn to a particular niche.
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